Media Coverage

Upcoming Appearances & Seminars

JCK Las Vegas
Marketing Seminar
June 2, 2012 @ 2:30pm
Planning 2012 Holiday Email Campaigns by Avoiding the Mistakes of 2011
View Description on JCK website

Magazines, eBooks, and Blogs

Retail Jeweler Magazine
How You Can Build a Solid Online Presence and be THE Local Jeweler.
by Matthew Perosi
April 2012

The Centurion e-Newsletter and Info Hub
Seven Fast, Easy Ways to Boost ROI on Email Marketing
(view PDF of article)
by Hedda Schupak
March 2012

Retail Jeweler Magazine
Be Right Back
Essential website tips when you can't update regularly.
by Matthew Perosi
February 2012
(premiere of magazine column)

JCK Magazine
Tips for Choosing an SEO Firm
(view PDF of article)
by Rob Bates
January 2012

JCK Magazine
The Top 10 Retail Jewelry Marketing Mistakes
(view PDF of article)
by Martha White
November 2011

JCK Magazine
Lead source for the article Masters of Their Domains
Quoted in closing notes:
5 Ways to Spruce Up Your Store's Website
(view PDF of article)
by Martha White
September 2011

JCK Magazine
Technology and Tools: Mobile Force
(view PDF of article)
by Rob Bates
May 2011

e-Shop Wiz eBook
Insider E-Commerce Secrets
(view eBook PDF)
by Vinay Patankar
December 15, 2010

The Business of Craft
Google Alerts from Matthew Perosi of JWAG
by Robyn Hawk
October 18, 2010

JCK Online
Readers’ Corner: Matthew Perosi, founder of the Jeweler Website Advisory Group
(view PDF of article)
by Paul Holewa
October 7, 2010

INSTORE Magazine
It's Time: Getting Your Store on the Internet
(view PDF of article)
by Chris Burslem
March 2007

Media Coverage for IJODiamonds.com

INSTORE Magazine
Move Over, Blue Nile
view PDF of article
May 2006

New York Times
New Jewelry Web Site Sends People to Real Stores
(PDF version)
by Bob Tedeschi
June 5, 2006

Fontbonne University
The 2007 e-Commerce Market Research Handbook
Richard K. Miller & Associates
(c) 2006 ISBN Number: 1-57783-105-5

Matthew Perosi's eBooks

Holiday 2011 Run-Up for Jewelry Stores
September 2011

Holiday 2010 Run-Up for Jewelry Stores
September 2010

Learning the Basics: Website Vocabulary
January 2010

Learning the Basics: Intro to SEO
January 2010