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Email MarketingWhile you may be struggling with the latest social media phenomenon, this session will tackle the still-relevant usage of email marketing. We will evaluate several email marketing campaigns from the previous holiday shopping season and how they lead customers directly to online shopping or in-store visits. Matthew Perosi presents the biggest email marketing mistake to avoid. Walk away with three specific actions you can easily employ via email, and on your website, to bring more customers to your store during the next holiday season.
Facebook VisitorsFacebook is the social network best to build your brand, but getting customers how do you get customers off your Facebook page and to your website where you can control their experience and eventually turn them into customers?
This session looks at many different approaches that retail business have used and show you what creates more Facebook Likes and what is actually worth while for your business.
Everyone talks about building your brand on Facebook. Attendees will walk away with a realistic approach of how to actually make money with Facebook.
QR Code MarketingExperience and ongoing study since 2008 in both the USA and France created the foundation for this seminar. As of 2012 most marketing attempts still get this wrong.
This session will enlighten attendees with a few simple tactics that will seriously boost the effectiveness of all QR Code marketing campaigns. Case studies ranging from Bordeaux, France, to Walt Disney World, to the streets of New York City, and even the daily mail you receive at home.
QR Code marketing is not new. It's been around for more than 11 years but it's only become popular in the USA since 2010.
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